Centered

A live working session from Centered

Ship What Works

How to launch winning products in the age of AI.

Register now
JL Heather
JL Heather Co-founder of Centered
Preston Chandler
Preston Chandler Co-founder of Centered
When
Wednesday, July 29, 2026
Time
12:00 PM ET (60 minutes)
Where
Online
Open to
Product & innovation leaders

About this session

AI made building faster. It did not make products succeed.

It has never been easier to build. AI turns ideas into prototypes in days and ships features in weeks. But speed has not moved the number that matters: 70 to 95 percent of new product launches still fail, and most companies still run innovation with no real framework behind it.

This is a free, 60-minute working session on what actually separates the products that land from the ones that quietly disappear. Not who builds fastest, but who decides best: what to back, what to fix, and what to kill. JL Heather and Preston Chandler of Centered walk through the routines, decision points and culture behind products that work, using patterns from the brands they have done this inside.

Bring one live product you are carrying right now. You will leave knowing where it is most at risk and the first thing to change.

Hosted by

JL Heather and Preston Chandler, co-founders of Centered

JL Heather

Co-founder of Centered

For 20 years, JL has helped leaders and teams navigate complex challenges through expert facilitation and coaching. He builds repeatable innovation capability inside organizations.

Preston Chandler

Co-founder of Centered

20+ years helping organizations move faster by cutting waste, not corners. He leads the Breakthrough Lab Method™, integrating Lean and Agile with human-centered design.

Trusted inside Bushnell, Vista Outdoor, onX, Foresight Sports, HP and Univet.

Save your seat

Wednesday, July 29. Register and the invite with joining details lands in your inbox.

At Centered we care about your privacy. We do not sell, rent, or otherwise make your details available to third parties.

Key takeaways

01

Where your live product is most at risk, scored against the same questions the best teams use.

02

The routines and decision points that separate products that ship from products that work.

03

How culture and operating structure compound good judgment across a product org.

04

One concrete move to make on your launch this quarter, before you build anything else.

Who should attend

Built for leaders carrying a live launch inside a consumer products, brand or hardware company going digital, from apps to connected devices to embedded software. Your company is 100 to 1,000 people, or a product division of a larger brand.

  • VP or Director of Product
  • Head of Digital or Digital Product
  • VP or Director of Innovation
  • Director of Engineering
  • Chief Product Officer

Register now

Wednesday, July 29, 12:00 PM ET. Register and the invite with joining details lands in your inbox.

At Centered we care about your privacy. We do not sell, rent, or otherwise make your details available to third parties.