Centered

Breakthrough Innovation Workshop · Replay available

Ship What Works

How to launch winning products in the age of AI.

Watch the replay
JL Heather
JL Heather Co-founder of Centered
Preston Chandler
Preston Chandler Co-founder of Centered
Format
Watch on demand
Length
60 minutes
Recorded
July 29, 2026
Open to
Product & innovation leaders

About this session

AI made building faster. It did not make products succeed.

It has never been easier to build. AI turns ideas into prototypes in days and ships features in weeks. But speed has not moved the number that matters: 42 percent of failed startups die because nobody needed what they built, and most companies still run innovation with no real framework behind it.

This is a free, 60-minute working session on what actually separates the products that land from the ones that quietly disappear. Not who builds fastest, but who decides best: what to back, what to fix, and what to kill. JL Heather and Preston Chandler of Centered walk through the routines, decision points and culture behind products that work, using patterns from the brands they have done this inside.

Watch it with one live product in mind. You will finish knowing where it is most at risk and the first thing to change.

Hosted by

JL Heather and Preston Chandler, co-founders of Centered

JL Heather

Co-founder of Centered

For 20 years, JL has helped leaders and teams navigate complex challenges through expert facilitation and coaching. He builds repeatable innovation capability inside organizations.

Preston Chandler

Co-founder of Centered

20+ years helping organizations move faster by cutting waste, not corners. He leads the Breakthrough Lab Method™, integrating Lean and Agile with human-centered design.

Trusted inside
Bushnell Vista Outdoor onX HP Foresight Sports Univet

Watch the session

The full 60 minutes, on demand. Name and email, and it plays right there on the page.

Key takeaways

01

Where your live product is most at risk, scored against the same questions the best teams use.

02

The routines and decision points that separate products that ship from products that work.

03

How culture and operating structure compound good judgment across a product org.

04

One concrete move to make on your launch this quarter, before you build anything else.

Who should attend

Built for leaders carrying a live launch inside a consumer products, brand or hardware company going digital, from apps to connected devices to embedded software. Your company is 50 to 1,000 people, or a product division of a larger brand.

  • VP or Director of Product
  • Head of Digital or Digital Product
  • VP or Director of Innovation
  • Director of Engineering
  • Chief Product Officer

Two ways in

Free, on demand

Watch the session

The full 60 minutes with JL and Preston: where a live product is most at risk, and the routines behind products that actually work. Name and email, and it plays on the page.

Watch the replay

Coaching

Run it on your own launch

Scalable Innovation Coaching is four one-to-one sessions with JL or Preston, worked on the product you are carrying now. Five seats per coach this month.

See the coaching offer